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Zoe Yu
Zoe Yu

1.6K Followers

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Published in #StopAsianHate

·Pinned

Instagram Infographics Are a New Form of Social Activism

It‘s more than just virtue signaling or surface-level sharing — Just over a year ago, the Black Lives Matter movement brought a wave of infographics on police brutality and posts breaking down exactly what it meant to “defund the police.” Then, during the election last November, users tacked messages over every square inch of Instagram encouraging Americans to vote (“grab…

Stopasianhate

3 min read

Instagram Infographics Are a New Form of Social Activism
Instagram Infographics Are a New Form of Social Activism
Stopasianhate

3 min read


Published in Better Marketing

·Pinned

NYU Students Are Exposing Their Quarantine Meals on TikTok

Chicken caesar salad, but the “chicken caesar salad” is silent — When New York University student Ben Cresto opened his quarantine meal, he wasn’t expecting to see a steak-and-cheese salad. Why? Well, for starters, he’s vegan. As NYU decided to return to campus amid the COVID-19 pandemic, roughly 2,600 students are in isolation, relying on the university for three meals a…

Social Media

3 min read

NYU Students Are Exposing Their Quarantine Meals on TikTok
NYU Students Are Exposing Their Quarantine Meals on TikTok
Social Media

3 min read


Published in Fanfare

·Mar 16, 2021

On ‘Bachelor’ Diversity

When reality TV isn’t exactly the rosiest. — I first joined Bachelor Nation during Peter Weber’s season, mostly because I couldn’t put it off any longer — I love good TV complete with melodramatic crocodile tears and frilly romancing as much as the next person, and The Bachelor was the classic golden show that everyone loved to hate…

Culture

4 min read

On ‘Bachelor’ Diversity
On ‘Bachelor’ Diversity
Culture

4 min read


Published in Write Like a Girl

·Mar 6, 2021

The Jenner-Carson Tweet is Yet Another Win For the Patriarchy

Why are we so determined to pit women against each other? — A few days ago, as I was scrolling through Twitter, I came across this tweet: a side-by-side of Kendall Jenner, supermodel and reality TV personality, and Alyssa Carson, a 19-year-old astronaut and the youngest in history to pass all of NASA’s space flight tests. …

Culture

3 min read

The Jenner-Carson Tweet is Yet Another Win For the Patriarchy
The Jenner-Carson Tweet is Yet Another Win For the Patriarchy
Culture

3 min read


Published in The Startup

·Nov 1, 2020

Chipotle’s TikTok Page Is the Best Example of Gen-Z Marketing There Is

Less Tok, more Guac. — TikTok is the new frontier of Gen-Z marketing. As TechCrunch put it, “If you haven’t been paying attention to TikTok, you haven’t been paying attention.” Evidently, the world’s top brands have been paying serious attention. …

Marketing

4 min read

Chipotle’s TikTok Page Is the Best Example of Gen-Z Marketing There Is
Chipotle’s TikTok Page Is the Best Example of Gen-Z Marketing There Is
Marketing

4 min read


Published in Mind Cafe

·Aug 8, 2020

3 Smart Habits to Boost Mental Clarity

Reduce brain fog to perform at your cognitive best. — If you could watch your brain go through its cognitive practices, you’d be surprised by its complexity — the pathways in which it judges, decides, memorizes, learns, and builds strength. In fact, the average person has roughly 48.6 thoughts per minute. …

Productivity

4 min read

3 Smart Habits to Boost Mental Clarity
3 Smart Habits to Boost Mental Clarity
Productivity

4 min read


Published in Better Marketing

·Jun 22, 2020

Calloway Culture

How destroying an online persona is just as easy as creating one. — Love her or hate her, the internet can’t seem to get enough of Caroline Calloway. Since her reign as “The Queen of Instagram,” the 28-year-old influencer has: Risen to the spotlight of social media through her #adventuregrams — incredibly long, incredibly detailed captions that documented her life stories. Scored a…

Social Media

8 min read

Calloway Culture
Calloway Culture
Social Media

8 min read


Published in Better Marketing

·Jun 9, 2020

Instead of Influencers, This Billion-Dollar Startup Markets With Real People

Meet the beauty industry’s newest top dog, Glossier — Chances are, if you’re a millennial or Gen Z-er, you’ve heard of Glossier. Since its launch in 2010, the hugely popular beauty startup — valued at $1.2 billion — has accrued a cult-like following and mile-long waitlists of astronomical growth. …

Beauty

3 min read

Instead of Influencers, This Billion-Dollar Startup Markets With Real People
Instead of Influencers, This Billion-Dollar Startup Markets With Real People
Beauty

3 min read


Published in Better Marketing

·May 19, 2020

The Most Controversial Twitter Stunt of 2019

Vita Coco’s viral tactic opened the coconut floodgates — Vita Coco, a top dog in the growing coconut water industry, hit Twitter with a splash as the best social media stunt of 2019. In an attempt to promote their new line, a natural juice made from pressed coconuts that the beverage company trumpeted as “the first coconut water that…

Marketing

3 min read

The Most Controversial Twitter Stunt of 2019
The Most Controversial Twitter Stunt of 2019
Marketing

3 min read


Published in Better Marketing

·May 13, 2020

Whatever You Do on TikTok, Don’t Twerk to a Quran Prayer

A 17-year-old with 7 million followers has been in hot water for weeks — As one of the fastest-growing apps, with over 800 million active users worldwide, the short-form video-sharing network, TikTok, is rising exponentially through the ranks of social media. …

Social Media

5 min read

Whatever You Do on TikTok, Don’t Twerk to a Quran Prayer
Whatever You Do on TikTok, Don’t Twerk to a Quran Prayer
Social Media

5 min read

Zoe Yu

Zoe Yu

1.6K Followers

Writer, reader, & Oxford comma loyalist.

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