Habits are similar to snowballs. As a snowball begins to roll downhill and gather snow, it compounds in size until you can hardly tell that it started as a muddy clump of ice.

In the same way, once habits gain momentum, they can snowball into remarkable breakthroughs.

• 1 healthy meal each day = 365 healthy meals annually.
• 5 minutes reading before bed = roughly 30 hours reading per year.
• 1 journaling prompt each week = 52 prompts by the end of the year.

The accumulation of habit-building comes down to a simple equation. As James Clear explained in Atomic Habits:

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TikTok is the new frontier of Gen-Z marketing. As TechCrunch put it, “If you haven’t been paying attention to TikTok, you haven’t been paying attention.”

Evidently, the world’s top brands have been paying serious attention. Hundreds of companies including Pepsi, Nike, Walmart, and Skittles have dialed in, taking the opportunity to garner gargantuan levels of views and cult followings.

“What we tell brands is, this is essentially Instagram in the early days,” said Anish Dalal, chief executive of digital-marketing company Sapphire Apps Media.

Since the social media titan took off in 2018, it’s been the most downloaded, most-watched, most talked-about…

Eighty percent of articles don’t flop because of the actual writing. It’s a bold statement, but I’ve seen it happen time and time again.

As an editor of Write Like A Girl, a publication housed right here on Medium, I too often encounter stories with wonderful potential — a brilliant introduction, meaningful advice, a wealth of takeaways, the whole shebang.

Even so, it’s these same stories that tank, racking up readerships in the single digits.

The writing’s certainly there, but it’s time to consider an unfortunate reality. …

When New York University student Ben Cresto opened his quarantine meal, he wasn’t expecting to see a steak-and-cheese salad.

Why?

Well, for starters, he’s vegan.

As NYU decided to return to campus amid the COVID-19 pandemic, roughly 2,600 students are in isolation, relying on the university for three meals a day. Considering their tuition is upwards of $74K this school year, with $20K going towards room and board, it wasn’t unrealistic for students to expect adequate meals.

Yet, over the past few weeks, NYU students have flooded TikTok in waves, documenting their equal parts laughable and tragic experiences — sour…

If you could watch your brain go through its cognitive practices, you’d be surprised by its complexity — the pathways in which it judges, decides, memorizes, learns, and builds strength.

In fact, the average person has roughly 48.6 thoughts per minute. To put this arbitrary number into perspective, that adds up to 70,000 thoughts in the span of a single day. With the sheer amount of thoughts bouncing around in our heads, it’s easy for our brains to become foggy and cluttered.

It’s the feeling we experience when rereading a sentence multiple times before finally comprehending it, the same hazy…

The power of reading isn’t a secret anymore. It’s no coincidence that, when asked how he learned how to build rockets, Elon Musk answers: “I read books.”

The common denominator between big-name billionaires? They read. In fact, the average American only reads one book a year while the CEO of a Fortune 500 company reads 4–5 a month.

“Reading is essential for those who seek to rise above the ordinary.”

— Jim Rohn

A few years ago, reading was an uphill battle for me. …

If you want to have an optimized morning, productivity gurus and life-hackers swear by:

• Waking up at the crack of dawn.
• Dropping everything and practicing zen yoga.
• Eating a bowl of quinoa and kale.
• Doing at least fifty push-ups and going for a mile-long run.
• Speed-reading a textbook on quantum mechanics.

I don’t know about you, but that doesn’t sound fun — or realistic — in the slightest.

Contrary to the popular belief, you don’t need to wake up at the crack of dawn and strictly eat raw beets to mobilize a morning. …

Love her or hate her, the internet can’t seem to get enough of Caroline Calloway. Since her reign as The Queen of Instagram, the 28-year-old influencer has:

• Rose to the spotlight of social media through her #adventuregrams — incredibly long, detailed captions that documented her life stories.
• Scored a half-million-dollar book deal based on her #adventuregrams (that she later, infamously, dropped).
• Been dubbed a “one woman Fyre Fest” from her $165 series of creative workshops, gaining buzzworthy notoriety as a “scammer.”
• Was the object of a viral The Cut exposé by her ghostwriter.
• Gained (and lost) nearly one million Instagram…