It‘s more than just virtue signaling or surface-level sharing

Images: @nextshark/Instagram and @impact/Instagram

Just over a year ago, the Black Lives Matter movement brought a wave of infographics on police brutality and posts breaking down exactly what it meant to “defund the police.” Then, during the election last November, users plastered messages encouraging Americans to vote and to “grab ’em by the ballot.”…

When reality TV isn’t exactly the rosiest.

Craig Sjodin/ABC

I first joined Bachelor Nation during Peter Weber’s season, mostly because I couldn’t put it off any longer — I love good TV complete with melodramatic crocodile tears and frilly romancing as much as the next person, and The Bachelor was the classic golden show that everyone loved to hate…

Why are we so determined to pit women against each other?

Illustration: Vasava Studio

A few days ago, as I was scrolling through Twitter, I came across this Tweet — a side-by-side of Kendall Jenner, supermodel and reality TV personality, and Alyssa Carson, a 19-year-old astronaut and the youngest in history to pass all of NASA’s space flight tests.

The Tweet explains that “While…

Less Tok, more Guac.


TikTok is the new frontier of Gen-Z marketing. As TechCrunch put it, “If you haven’t been paying attention to TikTok, you haven’t been paying attention.”

Evidently, the world’s top brands have been paying serious attention. …

Chicken caesar salad, but the “chicken caesar salad” is silent

Screenshots: TikTok

When New York University student Ben Cresto opened his quarantine meal, he wasn’t expecting to see a steak-and-cheese salad.

Why? Well, for starters, he’s vegan.

As NYU decided to return to campus amid the COVID-19 pandemic, roughly 2,600 students are in isolation, relying on the university for three meals a…

Reduce brain fog to perform at your cognitive best.

Photo: Oleh_Slobodeniuk/Getty Images

If you could watch your brain go through its cognitive practices, you’d be surprised by its complexity — the pathways in which it judges, decides, memorizes, learns, and builds strength. In fact, the average person has roughly 48.6 thoughts per minute. …

The facade of Calloway culture only goes to show that destroying an online persona is just as easy as creating one.

Instagram: Caroline Calloway

Love her or hate her, the internet can’t seem to get enough of Caroline Calloway. Since her reign as The Queen of Instagram, the 28-year-old influencer has:

  • Rose to the spotlight of social media through her #adventuregrams — incredibly long, incredibly detailed captions that documented her life stories.
  • Scored a…

Meet the beauty industry’s newest top dog, Glossier

Image courtesy of Fader

Chances are, if you’re a millennial or Gen Z-er, you’ve heard of Glossier. Since its launch in 2010, the hugely popular beauty startup — valued at $1.2 billion — has accrued a cult-like following and mile-long waitlists of astronomical growth. …

Vita Coco’s viral tactic opened the coconut floodgates

Photo by dole777 on Unsplash

Vita Coco, a top dog in the growing coconut water industry, hit Twitter with a splash as the best social media stunt of 2019.

In an attempt to promote their new line, a natural juice made from pressed coconuts that the beverage company trumpeted as “the first coconut water that…

A 17-year-old with 7 million followers has been in hot water for weeks

Vivali/iStock/Getty Images Plus; Francesca Roh/Xtra

As one of the fastest-growing apps, with over 800 million active users worldwide, the short-form video-sharing network, TikTok, is rising exponentially through the ranks of social media. …

Zoe Yu

Writer, reader, & Oxford comma loyalist. Taiwanese American.

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